Hi, I’m Wes. 👋 I help product-led founders design an intentional life and business.

I’m on a mission to build a billion-dollar portfolio of product-led companies. I’m not motivated by money. I love setting big, audacious goals because of who I’ll need to become in the process of achieving them. Join me on this adventure.

[TL;DR]

Over the last decade, I’ve had the privilege of helping 300+ SaaS founders generate over $1B in self-serve revenue.

But life wasn’t always this way…

Back in 2016, I found myself deep in the trenches of demand generation for a sales-led company. My days were filled with generating leads for the sales team, using the same old playbook that every other VC-backed company relied on. It was costly and generated mediocre results… not a good combo.

Everything changed when we decided to launch a freemium product. Suddenly, I realized that “how” you sell is just as important as “what” you sell. Within a year, more than 100,000 people had started using our product, and soon, millions were signing up for free and eventually upgrading to paying customers.

That was my "PLG to Jesus" moment—when I became a true believer in the power of product-led growth (PLG).

From that moment, I’ve been obsessed with helping more companies become product-led. Now I run ProductLed.com where I coach product-led founders on how to build and scale wildly, profitable product-led companies.

When I’m not working on my business, I’m an angel investor, athlete, and frequent world traveler.

I write about 6 principles to help you design “The Free Life”

Definition: The free life is when you live life completely on your terms.
I live my life based on these 6 principles.
Do Work You Love 🔨
Founders often spend more than 50% of their time working. It’s imperative to identify what your unique ability is and invest your time in honing your craft.
Wherever You Want 🏖️
Life is short. Don’t wait until retirement to travel and see the world. I’ll share how traveling more can actually accelerate your career in ways you never thought were possible.
With People You Love 🧑‍🤝‍🧑
You’re the average of the 5 people you hang out with the most. Your friends, team, and life partner need to be intentional. I’ll share ways you can do life with people that light you up and bring out the best in you.
Make a Dent 💥
Clarifying your mission and purpose in life will unlock incredible energy because you’re not just living life thinking about yourself – you’re focused on making the world a tad bit better than the way you found it.
Get Paid Well 💰
Founders often don’t pay themselves enough. We’ll talk more about how founders should think through compensation for themselves and how to structure compensation.
Have Fun ✈️
Design your life in such a way that you won’t need to take a vacation. I’ll talk about how to think through your hobbies so that they maximize how quickly you recharge and hit the reset button each week.

Join the Movement

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